Privacy Policy

Last updated: 14 October 2026

Soft Stitches For Tots ("we", "us", "our") operates the website softstitchesfortots.in (the "Site") and sells kidswear products to customers in India. This Privacy Policy explains what personal information we collect when you visit or shop on our Site, how we use it, who we share it with, and the choices and rights you have. By using the Site or placing an order with us, you agree to the practices described in this policy.

This policy is drafted to align with India's Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, as well as the Digital Personal Data Protection Act, 2023.

1. Information We Collect

1.1 Information you give us directly

Account and order details: name, email address, phone number, shipping and billing address, and order history, collected when you create an account, check out as a guest, or place an order.
Payment information: when you pay online, your card, UPI, net-banking or wallet details are collected and processed directly by our payment gateway partner, not stored on our own servers. We only receive confirmation of a successful or failed payment and a transaction reference.
Communications: information you share when you contact us by email, phone, WhatsApp, Instagram/Facebook direct message, or any contact form on the Site — for example, order queries, return/exchange requests, or general questions.
Newsletter/marketing sign-up: your email address and/or phone number if you subscribe to offers, discount codes, or updates (for example, the first-order discount pop-up on our homepage).

1.2 Information collected automatically

Usage and device data: IP address, browser type, device type, pages viewed, time spent on pages, referring website, and general location (city/region level), collected automatically when you browse the Site.
Cookies and similar technologies: small files stored on your device to keep your cart working, remember your preferences, and understand how visitors use the Site. See Section 4 below.

1.3 Information from third parties

We use tools such as Meta (Facebook/Instagram) Pixel and Google Analytics to understand how visitors reach our Site through our ads and social media, and to measure the performance of our marketing campaigns. These tools may collect data about your interactions with our ads and our Site using cookies and similar technologies, in accordance with Meta's and Google's own privacy policies.

2. How We Use Your Information

We use the information we collect to:

Process and fulfil your orders, including payment confirmation, packing, and shipping;
Communicate with you about your order — confirmations, shipping/tracking updates, and support queries;
Handle returns, replacements, or damage/defect claims as described in our Return & Refund Policy;
Send you promotional offers, discount codes, or updates, where you have opted in — you can unsubscribe at any time (see Section 7);
Improve our Site, products, and customer experience, including analysing browsing and purchase patterns;
Run and measure the performance of our advertising on platforms such as Meta (Facebook/Instagram) and Google;
Detect and prevent fraud, abuse, or security issues; and
Comply with applicable laws, regulations, and lawful requests from authorities.

3. How We Share Your Information

We do not sell your personal information. We share it only as needed to run our business:

Payment gateway providers — to securely process your online payments.
Courier and logistics partners — to deliver your order to the address you provide.
Website, hosting, and e-commerce platform providers (including our WordPress/WooCommerce hosting and plugin providers) — to operate the Site and store order data securely.
Marketing and analytics platforms (Meta/Facebook, Instagram, Google Analytics) — to run ads and measure Site performance, as described in Section 1.3.
Communication tools (such as WhatsApp Business, email, or SMS providers) — to send order updates and respond to your queries.
Legal and regulatory authorities — where required by law, court order, or to protect our rights, property, or safety, or that of our customers.

We require these partners to handle your information securely and only for the purposes we've engaged them for.

4. Cookies and Tracking Technologies

Our Site uses cookies and similar technologies to:

Keep items in your cart as you browse;
Remember your login and preferences;
Understand which pages and products are most visited, via analytics tools;
Show you relevant ads on Meta/Instagram and Google, and measure how well those ads perform.

You can control or disable cookies through your browser settings at any time; please note that some parts of the Site, such as your shopping cart, may not work properly if cookies are disabled.

5. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes described in this policy — for example, order and transaction records are kept for accounting, warranty/returns, and legal compliance purposes, typically for the period required under Indian tax and consumer-protection laws. Marketing data (such as your email for newsletters) is retained until you unsubscribe or ask us to delete it.

6. Data Security

We use reasonable technical and organisational measures — including secure (HTTPS) connections, restricted access to customer data, and reputable third-party payment and hosting providers — to protect your personal information from unauthorised access, alteration, disclosure, or destruction. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Your Rights and Choices

Subject to applicable law, you have the right to:

Access and correct the personal information we hold about you — for example, by updating your account details or contacting us directly;
Withdraw consent for marketing communications at any time, by using the "unsubscribe" link in our emails, replying "STOP" to SMS/WhatsApp messages, or emailing us;
Request deletion of your personal information, subject to our legal obligations to retain certain records (for example, transaction records for tax purposes);
Ask questions about how your data is used, or raise a grievance, using the contact details in Section 10.

We will respond to verified requests within a reasonable time, and in any case within the timelines required under applicable Indian law.

8. Children's Information

Our products are designed for children, but our Site and checkout process are intended to be used by parents, guardians, or other adults making a purchase on a child's behalf. We do not knowingly collect personal information directly from children. If you believe a child has provided us with personal information without appropriate parental/guardian consent, please contact us using the details below so we can remove it.

9. Third-Party Links

Our Site may contain links to third-party websites or social media pages (such as our Instagram or Facebook page). We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy policies separately.

10. Contact Us

If you have any questions, concerns, or complaints about this Privacy Policy or how your personal information is handled, please contact us:

Soft Stitches For Tots
Email: softstitchesfortots@gmail.com / support@softstitchesfortots.in
WhatsApp/Phone: +91 98401 00958
Website: softstitchesfortots.in Email: softstitchesfortots@gmail.com
Phone: +91 98401 00958

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The "Last updated" date at the top of this page will indicate when the policy was last revised. We encourage you to review this page periodically.